Why Paper Business Cards Are Being Replaced by Frosted Plastic Cards
We all know that business cards are everywhere in the modern world. In fact, they're about as prevalent as putting mustard on a hot dog. Several types of mustard are available in the grocery stores, and that's a prime example of the way things that have great value are reinvented as time passes. The traditional paper business cards that have been used for so many years are another example, and they are now being replaced by modern frosted plastic cards.
What are frosted business cards?
Frosted business cards typically are roughly the same size as a standard paper card, although some can be slightly larger. Frosted cards are made from a sturdy plastic that will not break or tear easily, the way paper cards do after a while. They are not damaged by dirt or moisture, and they can safely be kept in a wallet or purse for long periods of time.
Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:
The company's name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.
Benefits of Frosted Cards
Frosted cards are a new novelty right now. Consumers who pick them up see the difference between them and a standard paper card right away. They are less likely to just toss them down because they want to hold onto it and look at it more. They feel as if they were just handed something of value, rather than being handed a basic piece of paper.
This means that the company's information will be seen by potential clients for a longer length of time. Frosted cards are also more apt to be passed from person to person, which gets the company's name in front of other people as well.
Finally, frosted cards are more durable and don't tear up as easily as paper cards. They can stay in a wallet for many years without becoming illegible or otherwise falling apart. This means customers will hold onto them longer and businesses won't have to keep giving the same clients their card over and over. This can actually save money over the long run, even if the initial investment is higher.
Frosted cards: who uses them?
Many companies now use frosted business cards to show customers and prospects that their business and interactions are appreciated. Some businesses are using them only for specific marketing campaigns, but other businesses have completely replaced their paper business cards with frosted cards.
Just about everyone who has information they want people to keep would benefit from using frosted cards.
Business cards in the future
Although frosted business cards are an attention-grabbing novelty today, they will become the standard business card of the future. Paper business cards are rapidly being replaced; they simply don't withstand the treatment that most people give them. Why not be a trendsetter and change over to frosted business cards today?
If you want to know what frosted plastic cards can do for your business contact us.