Announcing Proven Search Engine Optimization Methods
Succeeding with search engine optimization is a function of understanding the basics. Search engine optimization consists of two different disciplines. The first is called on page optimization, what you do on your web pages to succeed, and off page optimization. By mastering both of these areas, you can have search engine success.
Any powerful SEO strategy is a combination of having the write strategy and applying necessary elements of that strategy in the right order. The same can be said for search engine optimization. To win at the SEO game, you need to be willing to focus on on-page optimization before off-page optimization. This means that you are concentrating your efforts on navigation, web site architecture, and Meta tags. Beginning with on-page optimization ensures your success over the long term.
The place to start when thinking about on-page optimization is with URLs and the overall structure of your web site. The reason we want to start here is because the URL is one of the most visible aspects of a web site. However, don't put too much emphasis on the domain name as that is only part of the on-page optimization game. It definitely helps with Yahoo and other search engines but not as much with Google.
It is true that putting your keyword phrase in your URL is beneficial even though it is not the end all be all. This is especially true with search engines like Yahoo and Bing. A good strategy to deploy is to use a sub-domain strategy. This means setting up sub domains from your main site that include the keyword you're optimization for. An example of this would be: sneakers.yoursite.com where your site is the name of your main web site.
Another option you can deploy is to create new pages that include your keyword as part of the URL. This is almost as equally strong as the sub-domain strategy and very easy to implement. Simply create a folder or page on your server that includes your keyword. An example would be: yoursite.com/runningshoes. By adding the keywords as part f your URL, you are improving your chances of appearing in search results given other on page search engine optimization criteria is met.
After optimizing your URL, its time to focus on other on page attributes. One of the most important is page load time. This is a function of the overall size of your page, scripts, use of CSS, etc. and requires a good deal of experience from a programming perspective. Your best bet is to have someone with SEO experience review your pages to make sure that you are applying SEO best practices from an on page perspective.
Once you've covered on page optimization attributes associated with a high ranking web site, you should\its time to focus on off page optimization. Off page optimization is really a function of how the search engines see your site and how other web pages link to your own site. Off page optimization is often referred to link building as building external links to your site is at the core of search engine optimization.
Getting started with search engine optimization is easy if you focus on the two disciplines associated with SEO. Give time and attention to on-page optimization and off-page optimization. Beginning with on page tactics helps to create a sustainable site that will always be seen by search engines. Once a strong foundation is in place, build links to your site from third party sites in a related niche. These techniques will improve your rankings dramatically.
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