Announcing Proven Search Engine Optimization Methods
SEO is made up of two different disciplines that must work with one another to be truly successful. The two areas you need to master including on page optimization and off page optimization. Web sites that are expert at both can achieve search engine optimization success.
In order to be successful with your search engine optimization efforts long term, you should always start with on page optimization techniques. On page optimization refers to everything that has to do with your actual web site and web pages from a search engine optimization perspective. This would include factors like web site age, URL, Meta tags, on page links, etc. It's important that you start with on page optimization because it guarantees that your pages will be fully recognized by search engines.
The place to start when thinking about on-page optimization is with URLs and the overall structure of your web site. The reason we want to start here is because the URL is one of the most visible aspects of a web site. However, don't put too much emphasis on the domain name as that is only part of the on-page optimization game. It definitely helps with Yahoo and MSN but not as much with Google.
One of the best ways to introduce a keyword in your URL is with the help of sub-domains. Using a sub-domain strategy is not only effective, but simple to implement. Essentially what you are doing is placing your keyword before your domain name. This can often be set up by a programmer or your host. An example of a sub-domain that includes your keyword phrase would look something this: keywordphrase.yoursite.com where keyword is the keyword you are trying to optimize for and yoursite refers to your domain name.
While considering the subdomain strategy, you can also implement another URL strategy that is just as effective. Although it's been debated in search engine optimization circles, I've implemented both a sub-domain strategy as well as the following strategy and they are equally effective. Instead of implementing a sub-domain, simply create a page that includes your keyword as part of the actual URL. One example would be yoursite.com/yourkeyword where your key word is the actual keyword or keyword phrase you are trying to optimize for.
Once you've figured out your URL strategy, the next step is to focus on other on-page factors. Although there are more than can be mentioned in this brief article that you should be paying attention to, there are a couple that I believe are more important that others. Page load times and W3C validated code are vital to your web site's search rankings. Make sure your code is well written and your web pages load quickly.
If you've done a good job with your on-page optimization, then you're ready to start focusing your effort on off-page optimization. Off page optimization comes down to generating links to your web site from a number of sources. These sources could be authority web sites, blogs, directories, or social media web sites. The thing to keep in mind is that off-page optimization is an ongoing process that requires ongoing effort.
Begin your search engine optimization efforts by focusing on on-page optimization. This creates a very strong foundation that you can build on for years to come. After that foundation is set, focus on off-page optimization techniques. These techniques can vary over time but should always include some type of link building effort. As you create more inbound links, your search engine results will continually improve.
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