Want Helpful Search Engine Optimisation or SEO Advice?
Break it down into small bite size pieces, that is the key to understanding search engine optimisation and also do not be afraid of it, its actually very simple when you know how. Good SEO produces brilliant results, but what are the best SEO techniques?
Before you start applying techniques to drive traffic to your site you need to research your keywords thoroughly and make sure your website has plenty of relevant content and keywords on it. This is called on page SEO.
Even though this part of the SEO process has minimal impact on your search engine ranking the keyword research is vitally important and should never be overlooked as this is what customers will use to find your site.
Spending time on correctly namely tags and adding keyword rich unique and value adding content is highly key to any websites success but you can use too many keywords so be careful. Too many keywords on your web page can be interpreted by search engines as being Spam and this is definitely something you don't want to happen.
Definitely avoid at all costs repeating words or using what webmasters call black hat techniques like stuffing keywords into irrelevant areas so as to not add value to the reader.
There are also a few grey hat techniques that some people adopt like using white text on a website with a white background. The benefit being that the reader cannot see this text but the search engines think it is rich in content.
Although this is not forbidden I really don't think its worth doing because it takes time to manipulate the web pages and the end result could be noticed by the reader and your site could be considered lame. Just construct your website around good researched and valuable content and then you can't go too far wrong.
Adding a blog to your website is highly recommended and new posts made to this blog can be emailed to customers past and present. This is not only a great SEO practice to increase your on page SEO and boost your rankings but it could land you some repeat business.
So what about off page SEO? Well this is the most important element in boosting your search engine placement and will take the most time so patience is a very useful trait to have during this point in the process.
Links - They are the holy grail of SEO. Driving traffic to your site by having your websites URL on other websites and promoting your websites pages from other sites. Sometimes called link juice this method is by far the most important out of all of the SEO practices.
That said make sure you don't backlink from sites that are deemed inappropriate. Aim for websites, blogs and directories that are relevant to your own website. Try to get links promoting your site added to these sites and make sure that you use your main keywords to describing your business or website.
So many people make the common mistake of joining these 4000 links in one day systems that are known as link farms, don't do it as it will damage your SEO campaign. I would also avoid three way linking systems although some smaller less known ones are OK...for now.
Structured link building is the most important part of the entire process but this is all undone if your website is not capturing the sale because your website and its content is not targeted or interesting enough. Use a sales funnel process and entice the visitor in. After all what is the point of SEO without sales etc!
SEO is actually not that difficult and when applied correctly can bring you many rewards, traffic and sales that you never use to have. SEO is all about the timely application of basic process, it certainly is not rocket science.
Don't let SEO scare you, it really isn't that difficult - For more information and help on search engine optimisation or how to get your website ranked in the top ten on Google then please read our SEO services and support pages at SEOrocket Click here to get your own unique version of this article with free reprint rights.